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tired of building a business that's blending in?

I design strategic brands and websites that make YOU stand out.


Since 2016, I’ve been trusted by 200+ female business owners and bloggers. I’ve been deemed by clients as their southern lucky charm and fairy brand-mother. You can call me what you’d like, but my priority remains the same – making sure you stand out so your business brings you more life.

Why?  Because designs that are crafted with strategy make your business memorable and profitable – aka capture the eyes and wallet of your people!

And I use the PSYCHOLOGY of strategic design to help you stand out with STYLE. 

hey, there! I'm abigail – designer + educator.

The ADD shop was created to give you the opportunity to create stylish designs – without the custom price tag. From website templates to education courses, each product has been built to help you stand out.

shop templates + tools


Together we will collaboratively walk through my proven custom design Experience to craft one-of-a-kind designs that completely elevate your online presence.

custom brand + website design


here's how i can help:

It’s my job (and passion!) to make sure your business stands out

"Abigail paid attention to every little detail to make sure my readers and clients would be 'wowed' by their experience."

– shannan leigh

– emma foster

"I now have the confidence to send people to my site, charge what I'm worth, and attract my dream clients."

"As my business grows, my site will only continue to serve me + my clients's absolutely timeless!"

– jenna daykin

"She's not only a designer but a friend and cheerleader that believes in you and your business."

– candice cornett

"There just aren't any words that describe how much I love the brand and website Abigail created for me."

– kate jubboori

kind words

The Facts Canvas is a perfect addition to your About page! Share the best facts about yourself so your people will feel connected to you.

Gatlinburg is a fun, adventure-inspired 16-page Showit website and blog that features bold designs and a travel itinerary page – perfect for the adventure-seeking photographer or entrepreneur.

The FAQ Canvas includes 4 different design layouts to ensure it fits your website's design and answers your people's questions.

Carmel is a calm and clean 16-page Showit website and blog that features built-in script text and numbers – perfect for a photographer or entrepreneur that values simplicity but still wants to stand out.

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Since 2016, Abigail Dyer has been crafting stylish, strategic brands and websites for female business owners and bloggers.

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Here are three ways I can help you stand out right now for free:

So you're ready to stand up to standing out?